Work / Case study 09 of 09

Zuckerschmuck

A four-language Shopify store for diabetes accessories, made by people with diabetes for people with diabetes.

What I built: Custom Shopify theme
Industry: Health accessories (D2C)
Market: Europe · DE / FR / ES / EN
Live site: zuckerschmuck.com ↗

zuckerschmuck.com

( The project )

Zuckerschmuck sells tapes and patches for CGM sensors, insulin-pump bags, sugar-free sweets and gifts for kids and adults with diabetes. The key UX problem is fit: a tape only helps if it matches your device.

So the homepage asks "Welches Gerät nutzt du?" (which device do you use?), with options from Dexcom G7 and FreeStyle Libre 3 to Omnipod and a dozen more, and sends shoppers straight to compatible products. The store runs in German, French, Spanish and English.

What's on the site.

01
Device finder
Pick your CGM or pump and see only the tapes and accessories that fit it.
02
Free-gift progress bar
The cart shows how far you are from a free gift.
03
Promotions
Countdown-timed discount codes, savings packs and a sale section.
04
Reviews everywhere
Judge.me ratings and badges across the homepage and products.
05
Four languages
DE, FR, ES and EN storefronts.
06
Content & community
A diabetes blog, an FAQ and a dedicated kids section.