Work / Case study 02 of 09
Naturalis Dog®
A Shopify store for a Swiss natural dog-food brand, where shoppers start from their dog's needs instead of a product grid.
( The project )
Naturalis Dog® sells premium wet and dry dog food in Switzerland. Instead of dropping visitors into a catalog, the store first asks what their dog needs, from allergies and digestion to coat and skin, joints, weight or picky eating, and narrows the range from there.
The theme pairs illustrated ingredient call-outs with clean, information-rich product cards. The founder's own story, about the dog that got him started, gives the brand its voice.
What's on the site.
- 01
Needs-based navigation
A "Your dog's needs" menu and a selector in the hero send visitors to the right food for seven specific needs.
- 02
Rich product cards
Pack sizes from 100 g to 800 g, star ratings and the starting price right on the card.
- 03
Cart drawer
A slide-out cart with secure checkout and pay-by-invoice, so shoppers never lose their place.
- 04
Starter packs
Discounted trial packs with free treats, so new customers have an easy first order.
- 05
Two languages
German and English, with prices in CHF.
- 06
Proof & content
4.9★ from hundreds of product reviews, a magazine and WhatsApp contact.
Desktop & mobile.
( Got a similar project? )